How to improve Instagram followers

Discover How to Grow Your Bookstagram

You’ve seen those enchanting Bookstagram accounts—those dreamy photos of books, cosy corners, and endless cups of coffee. Maybe you even started your own account after falling in love with the aesthetic, but now, you’re wondering how to grow your Bookstagram. It’s not just about numbers, it’s about presence. About creating a space that feels as warm and inviting as your favourite reading nook.

If you’re asking yourself how to grow your Bookstagram, you’re in the right place. This guide is for the readers, the dreamers, and the storytellers. It’s for those who want their Bookstagram not only to shine but to grow authentically and sustainably.

Know Your Voice: Who Are You on Bookstagram?

One of the first things to consider when asking how to grow your Bookstagram is understanding your own voice. In the world of Bookstagram, your personality should shine through. Are you the minimalist with perfectly staged books? Or perhaps you’re the honest reviewer, typing away thoughts about books you love (or don’t love).

Maybe, just maybe, you’re the one who fakes reading in public just for the perfect shot. Don’t worry, we’ve all been there.

Being real is the key. How to grow your Bookstagram isn’t about perfection—it’s about showcasing who you truly are. You might not have the most perfectly curated feed, but your authenticity will resonate with others.

“There is no friend as loyal as a book.” — Ernest Hemingway

Pick a Name That Works for SEO

Your Bookstagram name is one of the first things people see. And while creativity is important, SEO should also be on your mind when picking a name. When you’re wondering how to grow your Bookstagram, remember that a name like books_in_woods or sastakafka (a fun twist on Kafka’s name) helps with searchability. Keep it unique and memorable, but also easy to find.

Avoid using names like @booksarecool123. A name that’s too generic or random won’t help you grow your Bookstagram effectively. Instead, choose something catchy, relevant to your niche, and easy to spell.

Post Photos That Feel Like Home

You don’t need expensive equipment to grow your Bookstagram—just an eye for detail and good lighting. Natural light is your best friend. Whether it’s morning light falling gently on your favourite hardcover or an afternoon sunbeam across your reading chair, light sets the mood.

Don’t forget to include yourself in the photos too! Whether it’s your hand reaching for a book or a snap of you reading in your favourite spot, adding a personal touch makes your Bookstagram feel more relatable and human.

And remember, Pinterest is a great place for inspiration, but don’t copy everything. The goal is to create your own mood and vibe.

“Books are mirrors: you only see in them what you already have inside you.” — Carlos Ruiz Zafón

Write Captions That Go Beyond the Basics

Captions are more than just text—they’re an opportunity to connect with your audience. When you’re thinking about how to grow your Bookstagram, remember that captions are crucial. Share your thoughts about the book, the feelings it stirred in you, or even your daydreams inspired by the pages.

Instead of just listing the book’s title and author, try something more conversational, like:
“I meant to finish the review, but I ended up making tea and staring out the window thinking about Anna Karenina.”

Also, it’s important to incorporate keywords into your captions. Instead of overloading on hashtags like #aestheticbooks, use phrases naturally like “best book recommendations” or “how to grow your Bookstagram.” This subtle inclusion helps grow your Bookstagram without seeming spammy.

“Books are a uniquely portable magic.” — Stephen King

Reels: Show Off the Magic

Reels can be an effective tool when trying to grow your Bookstagram—they’re a great way to showcase your personality, your books, and your reading journey. You don’t need to dance or perform (unless that’s your thing!). Instead, try creating reels that show your bookshelf setup, a book haul, or a “reading under a tree” moment.

You can also use trending sounds, but don’t tie yourself down by following trends too rigidly. Remember, how to grow your Bookstagram is about staying true to yourself. Be authentic.

“Until I feared I would lose it, I never loved to read. One does not love breathing.” — Harper Lee

Engage with Your Community

Posting and leaving aren’t enough if you want to grow your Bookstagram. Engagement is key! Respond to your comments, reach out in DMS, and ask your followers meaningful questions. For instance:
“What book has ruined you emotionally, but you still recommend it anyway?”

This kind of engagement not only builds relationships with your followers, but it also boosts your presence in the algorithm. Ask your audience to share their favourite authors in the comments. This encourages comments, which in turn help your posts reach more people.

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” — Anton Chekhov

Use Keywords, Even When You’re Talking About Your Favourite Authors

If you’re wondering how to grow your Bookstagram, one helpful trick is incorporating the names of popular authors into your posts. Even if the book you’re reviewing isn’t by that author, a subtle mention can help. For example:

“Not quite Kafkaesque, but this book left me thinking for days.”

Mentioning well-known authors like Leo Tolstoy, Fyodor Dostoevsky, or Anton Chekhov not only adds flavour to your posts but also makes your content more discoverable. These authors are frequently searched, so mentioning them helps your Bookstagram appear in relevant searches.

Don’t Forget the Classics (Even If You’re Not Reading Them Right Now)

You don’t need to always talk about top russian authors, but even if your reading list is filled with contemporary fantasy or cosy mysteries, don’t shy away from referencing classic literature. A quick mention of authors like Tolstoy or Dostoevsky can work wonders for SEO and help you grow your Bookstagram.

Something like:

“This book felt as if Dostoevsky went on holiday and decided to write light fantasy with a hint of trauma.”

Not only does this deepen the literary connection with your audience, but it also boosts your searchability.

The Gentle Art of Growing Your Bookstagram

Growing your Bookstagram doesn’t have to feel like a race. There’s no need for daily posts or a perfect grid. Just show up, share your thoughts, and engage with others who are as passionate about books as you are.

Remember, how to grow your Bookstagram is about the long game. It’s about staying grounded in your love for books and allowing that passion to speak for itself. And, most importantly, have fun along the way!

“A good book is an event in my life.” — Stendhal

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